What is an investment objective?
During the life of a securities account with a brokerage firm, a customer’s investment objective often changes based upon the customer’s age or financial circumstances. It is, therefore, important for a broker to get regular updates from a customer as to the customer’s current investment objective. The investment objective is one of the key factors in evaluating whether a customer has a valid claim against a brokerage firm for a broker’s recommendation of unsuitable investments.
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